Marketing

Use this skill when optimizing content for answer engines and SERP features - featured snippets (paragraph, list, table), People Also Ask (PAA) targeting, voice search optimization, knowledge panels, speakable schema, and zero-click search strategies. Triggers on winning position zero, optimizing for Google's answer boxes, voice assistant responses, or FAQ-style content optimization.

Use this skill when defining brand positioning, voice and tone guidelines, brand architecture, or storytelling frameworks. Triggers on brand positioning, brand voice, tone guidelines, brand architecture, brand story, messaging hierarchy, competitive positioning, and any task requiring brand strategy development or documentation.

Use this skill when creating content strategy, writing SEO-optimized blog posts, planning content calendars, or repurposing content across channels. Triggers on blog strategy, content calendar, SEO content, content repurposing, editorial workflow, content pillars, topic clusters, and any task requiring content marketing planning or execution.

Use this skill when optimizing content for search engines - topic cluster strategy, pillar page architecture, E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), content freshness, keyword cannibalization detection, topical authority building, and content gap analysis. Triggers on content planning for SEO, fixing thin content, building topical authority, or resolving cannibalization issues.

Use this skill when writing headlines, landing page copy, CTAs, email subject lines, or persuasive content. Triggers on copywriting, headlines, landing pages, call to action, persuasion frameworks, AIDA, PAS, value propositions, and any task requiring compelling marketing or sales copy.

Use this skill when optimizing Core Web Vitals - LCP (Largest Contentful Paint), INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift). Triggers on page speed optimization, Lighthouse score improvement, fixing layout shifts, improving responsiveness, setting up performance monitoring with CrUX or RUM, and framework-specific CWV fixes for Next.js, Nuxt, Astro, and Remix.

Use this skill when creating conference talks, live coding demos, technical blog posts, SDK quickstart examples, or community engagement strategies. Triggers on developer relations, DevRel, developer experience, tech evangelism, talk proposals, CFP submissions, demo scripts, tutorial writing, hackathon planning, community building, and any task involving advocating a product or API to a developer audience.

Use this skill when optimizing e-commerce sites for search engines - product page SEO, faceted navigation crawl control, category taxonomy, product schema markup, pagination handling, inventory-aware SEO (out-of-stock pages), and e-commerce site architecture. Triggers on any task involving online store search optimization, product listing pages, shopping search results, or e-commerce technical SEO challenges.

Use this skill when designing email campaigns, building drip sequences, improving deliverability, or A/B testing email content. Triggers on email campaigns, drip sequences, newsletter, email deliverability, subject lines, email automation, segmentation, open rates, click-through rates, and any task requiring email marketing strategy or execution.

Use this skill when optimizing for AI-powered search engines and generative search results - Google AI Overviews, ChatGPT Search (SearchGPT), Perplexity, Microsoft Copilot Search, and other LLM-powered answer engines. Covers Generative Engine Optimization (GEO), citation signals for AI search, entity authority, LLMs.txt specification, and LLM-friendliness patterns based on Princeton GEO research. Triggers on visibility in AI search, getting cited by LLMs, or adapting SEO for the AI search era.

Use this skill when designing viral loops, building referral programs, optimizing activation funnels, or improving retention. Triggers on growth loops, referral programs, activation funnels, retention strategies, viral coefficient, product-led growth, AARRR metrics, and any task requiring growth experimentation or optimization.

Use this skill when optimizing websites for multiple countries or languages - hreflang tag implementation, URL structure strategy (ccTLD vs subdomain vs subdirectory), geo-targeting in Google Search Console, multilingual content strategy, and international site architecture. Triggers on multi-language sites, multi-region targeting, hreflang debugging, or expanding a site to new markets.

Use this skill when performing keyword research, search intent analysis, keyword clustering, SERP analysis, competitor keyword gaps, long-tail keyword discovery, or evaluating keywords for snippet opportunity, AI Overview presence, and tri-surface keyword reports. Covers organic (SEO), answer engine (AEO snippets/PAA), and AI citation (GEO AI Overviews/ChatGPT Search/Perplexity) surfaces.

Use this skill when building, auditing, or managing backlinks for SEO. Triggers on digital PR outreach, HARO/Connectively pitching, guest posting strategy, broken link building, anchor text optimization, toxic link auditing, disavow file creation, and link profile analysis. Covers ethical white-hat link acquisition tactics and link equity management.

Use this skill when optimizing for local search results - Google Business Profile management, local citations, NAP consistency, local schema markup (LocalBusiness), review management, local pack optimization, and geo-targeted content. Triggers on any task involving local search visibility, map pack rankings, multi-location SEO, or local business online presence.

Use this skill when implementing on-page SEO fixes in code - meta tags, title tags, heading structure, internal linking, image optimization, semantic HTML, Open Graph and Twitter card tags, and framework-specific SEO patterns. Covers Next.js Metadata API and generateMetadata, Nuxt useSeoMeta, Astro SEO patterns, and Remix meta function. Triggers on any hands-on code task to improve a page's on-site SEO signals.

Use this skill when building programmatic SEO pages at scale - template-based page generation, data-driven landing pages, automated internal linking, and avoiding thin content or doorway page penalties. Triggers on generating thousands of location pages, comparison pages, tool pages, or any template-driven SEO content strategy that creates pages programmatically from data sources.

Use this skill when implementing structured data markup using JSON-LD and Schema.org vocabulary for rich search results. Triggers on adding schema markup for FAQ, HowTo, Product, Article, Breadcrumb, Organization, LocalBusiness, Event, Recipe, or any Schema.org type. Covers JSON-LD implementation, Google Rich Results eligibility, validation testing, and framework integration (Next.js, Nuxt, Astro).

Use this skill when performing a comprehensive SEO audit - technical audit, on-page audit, content audit, off-page audit, and AEO/GEO readiness assessment. Provides a structured scorecard with 30-40 checks rated PASS/FAIL/WARN across all SEO categories, prioritized recommendations, and links to specialized skills for deep fixes. This is the master audit skill that orchestrates all other SEO skills.

Use this skill when optimizing for search engines, conducting keyword research, implementing technical SEO, or building link strategies. Triggers on SEO, keyword research, meta tags, schema markup, Core Web Vitals, sitemap, robots.txt, link building, search console, and any task requiring search engine optimization.

Use this skill when planning social media strategy, creating platform-specific content, scheduling posts, or analyzing engagement metrics. Triggers on social media strategy, content scheduling, engagement tactics, platform analytics, community building, hashtag strategy, and any task requiring social media planning or optimization.

Use this skill when working on technical SEO infrastructure - crawlability, indexing, XML sitemaps, canonical URLs, robots.txt, redirect chains, rendering strategies (SSR/SSG/ISR/CSR), crawl budget optimization, and search engine rendering. Triggers on fixing indexing issues, configuring crawl directives, choosing rendering strategies for SEO, debugging Google Search Console errors, or auditing site architecture for search engines.

Use this skill when creating, editing, or optimizing video content for YouTube and other platforms. Triggers on script writing, video editing workflows, thumbnail design, YouTube SEO, content strategy, retention optimization, or channel growth. Covers the full production pipeline from ideation to publish - scriptwriting frameworks, editing pacing, thumbnail best practices, metadata optimization, and audience retention techniques.