Marketing

Unified marketing skill for every channel and stage. Use when writing copy, optimizing conversions, planning content strategy, running SEO audits, building email sequences, launching products, setting up paid ads, designing pricing, running A/B tests, crafting brand positioning, or any marketing task. Replaces individual skills for copywriting, SEO, content marketing, email, social media, growth hacking, brand strategy, and CRO.

Use this skill when optimizing for search engines across any dimension - technical SEO, on-page optimization, content quality (E-E-A-T), schema markup, Core Web Vitals, local SEO, link building, international SEO, e-commerce SEO, programmatic SEO, AI search optimization (GEO/AEO), or running SEO audits. Triggers on SEO, search ranking, indexing, crawlability, schema, CWV, local pack, GBP, backlinks, hreflang, AI Overviews, featured snippets, or site audit.

Use this skill when defining brand positioning, voice and tone guidelines, brand architecture, or storytelling frameworks. Triggers on brand positioning, brand voice, tone guidelines, brand architecture, brand story, messaging hierarchy, competitive positioning, and any task requiring brand strategy development or documentation.

Use this skill when creating content strategy, writing SEO-optimized blog posts, planning content calendars, or repurposing content across channels. Triggers on blog strategy, content calendar, SEO content, content repurposing, editorial workflow, content pillars, topic clusters, and any task requiring content marketing planning or execution.

Use this skill when writing headlines, landing page copy, CTAs, email subject lines, or persuasive content. Triggers on copywriting, headlines, landing pages, call to action, persuasion frameworks, AIDA, PAS, value propositions, and any task requiring compelling marketing or sales copy.

Use this skill when creating conference talks, live coding demos, technical blog posts, SDK quickstart examples, or community engagement strategies. Triggers on developer relations, DevRel, developer experience, tech evangelism, talk proposals, CFP submissions, demo scripts, tutorial writing, hackathon planning, community building, and any task involving advocating a product or API to a developer audience.

Use this skill when designing email campaigns, building drip sequences, improving deliverability, or A/B testing email content. Triggers on email campaigns, drip sequences, newsletter, email deliverability, subject lines, email automation, segmentation, open rates, click-through rates, and any task requiring email marketing strategy or execution.

Use this skill when designing viral loops, building referral programs, optimizing activation funnels, or improving retention. Triggers on growth loops, referral programs, activation funnels, retention strategies, viral coefficient, product-led growth, AARRR metrics, and any task requiring growth experimentation or optimization.

Use this skill when performing keyword research, search intent analysis, keyword clustering, SERP analysis, competitor keyword gaps, long-tail keyword discovery, or evaluating keywords for snippet opportunity, AI Overview presence, and tri-surface keyword reports. Covers organic (SEO), answer engine (AEO snippets/PAA), and AI citation (GEO AI Overviews/ChatGPT Search/Perplexity) surfaces.

Use this skill when planning social media strategy, creating platform-specific content, scheduling posts, or analyzing engagement metrics. Triggers on social media strategy, content scheduling, engagement tactics, platform analytics, community building, hashtag strategy, and any task requiring social media planning or optimization.

Use this skill when creating, editing, or optimizing video content for YouTube and other platforms. Triggers on script writing, video editing workflows, thumbnail design, YouTube SEO, content strategy, retention optimization, or channel growth. Covers the full production pipeline from ideation to publish - scriptwriting frameworks, editing pacing, thumbnail best practices, metadata optimization, and audience retention techniques.